Spotlight: Chuck Sussman
Town Planner Publisher
Brad: When did you start publishing Town Planner?
Chuck: I was producing direct mail pieces as well as a coupon envelope. The Town Planner satisfied the questions I was most asked: how can a get more time in front of my prospect with my direct mail piece, and how do I know anybody sees what I send them.
Brad: How many editions do you have and where?
Chuck: We produce and distribute 5 editions in Bethel, Ridgefield, Brookfield, Newtown / Sandy Hook and North Danbury.
Brad: Who receives the Town Planner?
Chuck: Every home in the areas
Brad: Who should advertise in it?
Chuck: Because of the flexibility of Town Planner programs, it can benefit all business types including retail, service, and professional as well as any size budget.
Brad: What did you do before publishing the calendars?
Chuck: I did direct mail marketing including a periodic coupon envelope
Brad: What's your funniest customer story?
Chuck: I had a car wash client who claimed he would receive way may coupons for his program than I thought. We placed a dollar bet on the quantity redeemed, and I was very happy to lose the bet.
Brad: What do you like most about what you do?
Chuck: I have learned a little bit about a whole bunch of businesses and have met some of the most interesting people along the way.
Brad: Do you have any special offers for our readers?
Chuck: If you become a sponsor in the Town Planner and mention this article in the Gazette, you will get a 5% discount on your program.
Brad: What do you like most about Bethel?
Chuck: The diversity of the population and business community.
Brad: What do you like about being a member of the Bethel Chamber of Commerce?
Chuck: The support offered to businesses
Brad: What attracted you to Bethel?